MeterZ Deploys Over 1000 IoT Meters For VIA Outlets' Energy Insights and Sustainability
July 2, 2025



In partnership with Deepki, MeterZ has successfully installed over 1000 advanced IoT metering points across VIA Outlets sites in Zweibrücken, Germany and Batavia Stad, Netherlands. This initiative enables granular, high-frequency energy data collection to support VIA Outlets’ decarbonisation efforts and accurate Scope 3 emissions reporting.
VIA Outlets, a leading owner and operator of large retail fashion outlets across Europe, is committed to decarbonisation by prioritising tenant engagement and clearly separating tenant and landlord energy use—crucial for credible sustainability reporting. Previously, site teams conducted manual meter readings on a monthly basis, a time-consuming process that is prone to human error and lacks fidelity to provide true insights.
MeterZ addressed this by rapidly retrofitting IoT meters onto existing infrastructure, seamlessly integrating with Deepki, VIA’s sustainability data platform provider. The solution allows for continuous, automated energy monitoring across multiple utilities and buildings.
In Batavia Stad in The Netherlands, the deployment included electrical, gas, and water metering. In Zweibrücken in Germany, MeterZ focused on electrical metering, deploying over 568 IoT devices in just five days. A robust local installer network and close collaboration with on-site teams ensured rapid and efficient execution—achieving installation rates of over 100 meters per day. The collected data now provides a comprehensive view of each retail units electrical consumption, and will reduce time spent collecting manual readings.
One of the key objectives was to engage tenants more effectively, as many were unaware of their actual energy usage. Analysis revealed that the difference between base load and peak load consumption was often minimal—an indication that systems were running unnecessarily during off-hours.
To address this MeterZ supported VIA’s “Baseload Busters” campaign, using real-time data to identify inefficiencies and educate tenants on actionable energy-saving measures. As a result, some tenants achieved energy savings of up to 57% shown in the graph below.

Looking ahead, MeterZ is continuing its collaboration with VIA Outlets to understand where else we can capture granular energy data for sustainability and decarbonisation efforts.
The comprehensive, high-quality data now available to VIA has significantly improved the accuracy and authenticity of their Scope 3 emissions reporting. It enables smarter decision-making for net-zero investments, ensures alignment with evolving sustainability regulations, and builds greater trust in VIA’s green credentials.
In partnership with Deepki, MeterZ has successfully installed over 1000 advanced IoT metering points across VIA Outlets sites in Zweibrücken, Germany and Batavia Stad, Netherlands. This initiative enables granular, high-frequency energy data collection to support VIA Outlets’ decarbonisation efforts and accurate Scope 3 emissions reporting.
VIA Outlets, a leading owner and operator of large retail fashion outlets across Europe, is committed to decarbonisation by prioritising tenant engagement and clearly separating tenant and landlord energy use—crucial for credible sustainability reporting. Previously, site teams conducted manual meter readings on a monthly basis, a time-consuming process that is prone to human error and lacks fidelity to provide true insights.
MeterZ addressed this by rapidly retrofitting IoT meters onto existing infrastructure, seamlessly integrating with Deepki, VIA’s sustainability data platform provider. The solution allows for continuous, automated energy monitoring across multiple utilities and buildings.
In Batavia Stad in The Netherlands, the deployment included electrical, gas, and water metering. In Zweibrücken in Germany, MeterZ focused on electrical metering, deploying over 568 IoT devices in just five days. A robust local installer network and close collaboration with on-site teams ensured rapid and efficient execution—achieving installation rates of over 100 meters per day. The collected data now provides a comprehensive view of each retail units electrical consumption, and will reduce time spent collecting manual readings.
One of the key objectives was to engage tenants more effectively, as many were unaware of their actual energy usage. Analysis revealed that the difference between base load and peak load consumption was often minimal—an indication that systems were running unnecessarily during off-hours.
To address this MeterZ supported VIA’s “Baseload Busters” campaign, using real-time data to identify inefficiencies and educate tenants on actionable energy-saving measures. As a result, some tenants achieved energy savings of up to 57% shown in the graph below.

Looking ahead, MeterZ is continuing its collaboration with VIA Outlets to understand where else we can capture granular energy data for sustainability and decarbonisation efforts.
The comprehensive, high-quality data now available to VIA has significantly improved the accuracy and authenticity of their Scope 3 emissions reporting. It enables smarter decision-making for net-zero investments, ensures alignment with evolving sustainability regulations, and builds greater trust in VIA’s green credentials.
In partnership with Deepki, MeterZ has successfully installed over 1000 advanced IoT metering points across VIA Outlets sites in Zweibrücken, Germany and Batavia Stad, Netherlands. This initiative enables granular, high-frequency energy data collection to support VIA Outlets’ decarbonisation efforts and accurate Scope 3 emissions reporting.
VIA Outlets, a leading owner and operator of large retail fashion outlets across Europe, is committed to decarbonisation by prioritising tenant engagement and clearly separating tenant and landlord energy use—crucial for credible sustainability reporting. Previously, site teams conducted manual meter readings on a monthly basis, a time-consuming process that is prone to human error and lacks fidelity to provide true insights.
MeterZ addressed this by rapidly retrofitting IoT meters onto existing infrastructure, seamlessly integrating with Deepki, VIA’s sustainability data platform provider. The solution allows for continuous, automated energy monitoring across multiple utilities and buildings.
In Batavia Stad in The Netherlands, the deployment included electrical, gas, and water metering. In Zweibrücken in Germany, MeterZ focused on electrical metering, deploying over 568 IoT devices in just five days. A robust local installer network and close collaboration with on-site teams ensured rapid and efficient execution—achieving installation rates of over 100 meters per day. The collected data now provides a comprehensive view of each retail units electrical consumption, and will reduce time spent collecting manual readings.
One of the key objectives was to engage tenants more effectively, as many were unaware of their actual energy usage. Analysis revealed that the difference between base load and peak load consumption was often minimal—an indication that systems were running unnecessarily during off-hours.
To address this MeterZ supported VIA’s “Baseload Busters” campaign, using real-time data to identify inefficiencies and educate tenants on actionable energy-saving measures. As a result, some tenants achieved energy savings of up to 57% shown in the graph below.

Looking ahead, MeterZ is continuing its collaboration with VIA Outlets to understand where else we can capture granular energy data for sustainability and decarbonisation efforts.
The comprehensive, high-quality data now available to VIA has significantly improved the accuracy and authenticity of their Scope 3 emissions reporting. It enables smarter decision-making for net-zero investments, ensures alignment with evolving sustainability regulations, and builds greater trust in VIA’s green credentials.

Hannah Schmidt
Strategic Partnerships Lead
Hannah leads business development at MeterZ, inspired by creative strategy and communications to build partnerships that accelerate climate change impact.
Copyright © MeterZ Ltd. 2024
Copyright © MeterZ Ltd. 2024
Copyright © MeterZ Ltd. 2024